{"id":19369,"date":"2023-03-14T16:49:24","date_gmt":"2023-03-14T15:49:24","guid":{"rendered":"https:\/\/www.smf.de\/data-driven-business\/"},"modified":"2026-09-30T13:24:58","modified_gmt":"2026-09-30T11:24:58","slug":"data-driven-business","status":"publish","type":"page","link":"https:\/\/www.smf.de\/en\/data-driven-business\/","title":{"rendered":"Data Driven Business"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t
\n\t\t
\n\n\t <\/div>\n\t\t
\n\t\t\t

\u202fData Driven Business<\/p>\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n
\r\n
\r\n <\/div>\r\n

\r\n \r\n \r\n Data Driven Business \r\n \r\n <\/span>\r\n <\/h3>\r\n <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n
\r\n
\r\n <\/div>\r\n

\r\n \r\n \r\n Make informed decisions based on data\r\n \r\n <\/span>\r\n <\/h3>\r\n <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n \"Logo <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t
\n\t\t
\n\n\t <\/div>\n\t\t
\n\t\t\t

Data Driven Business is a style of thinking and leadership in companies in which entrepreneurial action is supported by data in order to make informed decisions and optimize business processes. Thus, intuition and personal experience can be supplemented or replaced by data-driven insights.<\/p>\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n
\r\n
\r\n <\/div>\r\n

\r\n \r\n \r\n Data-driven decisions with Data Driven Business \r\n \r\n <\/span>\r\n <\/h1>\r\n <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The idea is to enrich data about existing products and services, thereby making existing business processes more precise, faster and more automated. For each company, a customized strategy is developed on how the data can be integrated into the business model in a way that increases efficiency. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n \"Data <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n \"Data <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n
\r\n
\r\n <\/div>\r\n

\r\n \r\n \r\n Why data quality is crucial \r\n \r\n <\/span>\r\n <\/h1>\r\n <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tMarket situations change constantly and in ever shorter cycles. The challenge for companies is to respond to these changes quickly and consistently.\n

\nAccurate data is key to rule- or AI-based decision support in this regard.<\/strong>\n

\nThe more data is available about the market and the company’s own products and services, the more precisely and reliably processes can be optimized. Although the amount of information in companies is growing unceasingly, the quality is often uncertain or even insufficient. Additionally, the management of enterprise data takes place in distributed silos, which means that data is not available across the enterprise.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n
\r\n
\r\n <\/div>\r\n

\r\n \r\n \r\n Data quality is a competitive advantage\r\n \r\n <\/span>\r\n <\/h1>\r\n <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The systematic collection of historical operational and market data gradually allows to continuously increase the level of data transformation and automation and to optimize the accuracy of decision support.<\/p>\n

The better the data quality, the more logical the business decisions – an unbeatable competitive advantage.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n \"Data <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n \"Data <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n
\r\n
\r\n <\/div>\r\n

\r\n \r\n \r\n Grasping change as an opportunity with Data Driven Business \r\n \r\n <\/span>\r\n <\/h1>\r\n <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The transformation to a data-driven business places high demands on management, the organization and all employees. What is needed here is “leadership by example,” a cultural change controlled from above to involve all areas of the company. <\/p>\n

Digital transformation from a business perspective makes it clear that change offers an opportunity to optimize business processes and models. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n
\r\n
\r\n <\/div>\r\n

\r\n \r\n \r\n How to get started in data-driven business \r\n \r\n <\/span>\r\n <\/h1>\r\n <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Digitization projects are complex and cannot be planned completely with certainty. That’s why we follow the “think big, start small” approach to ensure your long-term competitiveness.<\/p>\n

Crucial to this are a use case-based approach and agile project methods. In this way, new findings and framework conditions can be taken into account on an ongoing basis.<\/p>\n

With our phase model, which runs in an agile loop, your entry into the data-driven business will also be successful.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t1.<\/strong> Data-driven process optimization” project planning\n

\n 2.<\/strong> Create & prioritize use cases\n

\n 3.<\/strong> Praxistest des Use Cases (Proof of Concept)\n

\n 4.<\/strong> Validation of data structure, availability & quality\n

\n 5.<\/strong> Business Case Solution Design (Organization,\nTechnology,       Architecture, Data)\n

\n 6.<\/strong>\nImplementation & roll-out\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n
\r\n
\r\n <\/div>\r\n
\r\n \r\n \r\n Data Driven Business Workshops\r\n \r\n <\/span>\r\n <\/div>\r\n <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t
\n\t\t
\n\n\t <\/div>\n\t\t
\n\t\t\t

How we help you digitalise your business processes<\/strong>

We have developed a dedicated workshop series specifically for Data Driven Business. We present on-site at your premises, and you decide where we pick you up in terms of content.

Both workshop formats offer a precisely tailored schedule that leaves ample room for your questions and individual requirements.<\/p>\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\r\n
\r\n <\/div>\r\n <\/span>\r\n \r\n \r\n <\/span>\r\n Further Informationen<\/span>\r\n <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n \"Data <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n
\r\n
\r\n <\/div>\r\n

\r\n \r\n \r\n With SMF’s Data Hub concept to Data Driven Business \r\n \r\n <\/span>\r\n <\/h1>\r\n <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In principle, a data hub is suitable for companies that previously managed their own corporate data in distributed silos, which meant that it was not available throughout the company.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t