PRIVACY POLICY

Logo SMF

SMF GmbH

We are pleased that you are visiting our website. The protection and security of your personal information when using our website is very important to us. We would therefore like to inform you at this point which of your personal data we collect when you visit our website and for what purposes it is used.

This privacy policy applies to the SMF GmbH website, which can be accessed under the domain www.smf.de and the various subdomains (“our website”).

Who is responsible and how can I reach you?

Responsible

for the processing of personal data within the meaning of the EU General Data Protection Regulation (DSGVO)

SMF GmbH
Paul-Henri-Spaak-Strasse 5
44263 Dortmund

+49 231 9644-0
info@smf.de

Data protection officer

AGAD Service GmbH
Waldring 43-47
44789 Bochum
datenschutz@agad.de

What is it about?

This privacy policy meets the legal requirements for transparency in the processing of personal data. This is any information relating to an identified or identifiable natural person. This includes, for example, information such as your name, age, address, telephone number, date of birth, email address, IP address or user behavior when visiting a website. Information for which we cannot (or can only with a disproportionate effort) establish a reference to your person, e.g. by anonymization, is not personal data. The processing of personal data (e.g. collection, retrieval, use, storage or transmission) always requires a legal basis and a defined purpose.

Stored personal data will be deleted as soon as the purpose of the processing has been achieved and there are no legitimate grounds for further storage of the data. We will inform you about the specific storage periods or criteria for storage in the individual processing operations. Irrespective of this, we store your personal in individual cases for the assertion, exercise or defense of legal claims and if there are legal retention obligations.

Who receives my data?

We only share your personal data that we process on our website with third parties if this is necessary for the fulfillment of the purposes and is covered by the legal basis in the individual case (e.g. consent or safeguarding legitimate interests). In addition, we disclose personal data to third parties in individual cases if this serves the assertion, exercise or defense of legal claims. Possible recipients may then be, for example, law enforcement agencies, lawyers, auditors, courts, etc.

Insofar as we use service providers for the operation of our website who process personal data on our behalf within the scope of commissioned processing pursuant to Art. 28 DSGVO, they may be recipients of your personal data. For more information on the use of processors as well as web services, please refer to the overview of the individual processing operations.

Do you use cookies?

Cookies are small text files that are sent by us to the browser of your terminal device during your visit to our websites and stored there. As an alternative to the use of cookies, information can also be stored in the local storage of your browser. Some functions of our website cannot be offered without the use of cookies or local storage (technically necessary cookies). Other cookies, on the other hand, enable us to perform various analyses, so that we are able, for example, to recognize the browser you are using when you visit our website again and to transmit various information to us (non-essential cookies). With the help of cookies, we can, among other things, make our website more user-friendly and effective for you, for example by tracking your use of our website and determining your preferred settings (e.g. country and language settings). If third parties process information via cookies, they collect the information directly from your browser. Cookies do not cause any damage to your end device. They cannot execute programs or contain viruses.

We provide information about the respective services for which we use cookies in the individual processing procedures. You can find detailed information about the cookies used in the cookie settings or in the Consent Manager of this website.

What rights do I have?

Under the conditions of the statutory provisions of the General Data Protection Regulation (DSGVO), you have the following rights as a data subject:

Information according to Art. 15 DSGVO about the data stored about your person in the form of meaningful info.

LinkedIn 

Type and scope of processing

We use LinkedIn Insight tag from LinkedIn Corporation, Sunnyvale, California, US, to create target groups, segment visitor groups of our online offer, determine conversion rates and subsequently optimize them. This happens in particular when you interact with advertisements that we have placed with LinkedIn Corporation. To do this, LinkedIn Corporation provides retargeting for website visitors to display targeted ads outside of our website.

LinkedIn Insight tag collects data about visits to our website, including URL, referrer URL, IP address, device and browser characteristics (user agent), and timestamp. This data is used to present anonymized reports on website audience and ad performance.

Purpose and legal basis

The use of LinkedIn Insight Tag is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

We intend to transfer personal data to third countries outside the European Economic Area, in particular the USA. The transfer of data to the USA takes place in accordance with Art. 45 (1) DSGVO on the basis of the adequacy decision of the European Commission. The U.S. companies involved and/or their U.S. subcontractors are certified in accordance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF).

In cases where there is no adequacy decision of the European